When I saw Sriani's Baptist Bra....... Sorry! I mean when I read Sriani's contribution under the title "Baptist Bra", my mind went back to the time the Ceylinco Insurance Company (a leading life insurance company in Sri Lanka) was using a sales slogan to boost their sales of insurance policies. The advertising company which handled their account had come up with the novel slogan "Big or Small - Ceylinco Protects them All" (obviously meaning that they provide insurance cover to individuals of any age).
An enterprising hawker at Pettah's World Market had picked this up to promote the sale of a local bra with the label "Ceylinco". He was shouting at the top of his voice "Ceylinco Bra!, Ceylinco Bra! Laabayi, laabayi". When a curious customer who was familiar with Ceylinco Insurance made further inquiries, the pavement hawker explained "Sir, haven't you heard about the latest brand of brassieres in the market? Big or Small - Ceylinco Protects them All". The man was obviously piggybacking on the advertising campaign of Ceylinco Insurance.
This blog (created in March 2011 by Lucky) is about new entrants to the Colombo Medical Faculty of the University of Ceylon (as it was then known) in June 1962. There were a total of 166 in the batch (included 11 from Peradeniya). Please address all communications to: colmedgrads1962@gmail.com. Header image: Courtesy Prof. Rohan Jayasekara, Dean, Faculty of Medicine, University of Colombo (2011 - 2014). Please use the search bar using a keyword to access what interests you
Keep them coming, big or small!
ReplyDeleteGood one Lucky!
ReplyDelete